Seal on a 53 GMC 1/2 ton was Federal Mogul #313842.
Original GM steering box sector shaft oil seal part number : 7801626
This fits from 193? to 1970 + so you might want to keep a note of it , pencil it in the margin of your shop manual , this is the very best quality seal you can get so i'd buy one NOW whilst GM still makes it .
List member Nate was right on the money about the sector shaft seal. It is still available from GM as part number 7801626 at about $14 a pop. There were only 2 dealers in Texas that had one on the shelf. Federal-Mogul (National Seal) part # 313842 was available in the local warehouse for my FLAPS, was delivered that afternoon and cost $6.49. This is a "rubber" seal, not like the felt seal I removed from the steering box. The GM part is also a "rubber" seal.
Try typing "steering box" into the search box for many discussions of proper lubricants, etc.